Privacy Policy

Effective Date: July 12, 2025

Welcome to Binary Lab Insights. This Privacy Policy describes how we, Binary Lab Inc. collect, use, and protect your data when you use our web application located at https://insights.binarylabinc.com/ By using our services, you agree to the terms of this policy.

1. Data We Collect and Why We Collect It

1.1. Google User Data

When you connect your Google Search Console account to our app, you grant us **read-only access** to specific data. This access is granted via the Google API scope: ./auth/webmasters.readonly. The data we access includes:

• Your Google Search Console properties (URLs).
• Performance data for those properties, including keywords, pages, impressions, clicks, and average position.

Purpose of Data Collection: We collect and store this data to provide you with the core functionality of our app. This includes presenting you with vital metrics like keywords gained, keywords lost, and keyword performance shifts in a user-friendly dashboard that updates over time.

Data Handling: Your Google Search Console data is stored on our secure servers for the duration of your use of our software. We **do not** sell, share, or redistribute this data to any third parties.

1.2. Token Storage

To enable continuous access to your Search Console data without requiring you to re-authenticate every time, we securely store the refresh token returned by Google's API. This token is used exclusively to obtain a temporary access token for making API calls on your behalf. The token is stored in an encrypted format and is used only for this specific purpose.

1.3. App Usage and Analytics Data

To improve our service, we use Google Analytics and other similar technologies to collect non-personally identifiable information about your usage of our app. This data includes:

• Page views and navigation patterns.
• Device information (e.g., browser type, screen resolution).
• General location (country/region).

Purpose of Data Collection: This data is used solely to understand how users interact with our app. It helps us identify popular features, fix bugs, and optimize the user experience. We do not use this data to personally identify you.

2. Cookies and Tracking Technologies

Our website and app use cookies to enhance your user experience. Cookies are small data files stored on your device that allow us to remember your preferences and manage your session. We use cookies for purposes such as:

• Authenticating you as a user and maintaining your session.
• Remembering your settings and preferences.
• Analyzing app usage patterns via Google Analytics.

You can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our service may be limited.

3. Data Retention and Deletion

We retain your Google Search Console data for as long as your account is active and you are using our software. If you wish to have your data and account permanently deleted from our system, you can do so at any time by sending a request to the following email address:

Email: [email protected]

Upon receiving your request, we will delete your account and all associated data **within 30 days**. Please note that this action is irreversible.

4. Data Security

We are committed to protecting your data. We use industry-standard security measures and secure connections (HTTPS) to ensure that your data is handled and stored safely. All stored data and tokens are encrypted to prevent unauthorized access.

5. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page. We encourage you to review this Privacy Policy periodically for any changes.

6. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: [email protected]

Website: insights.binarylabinc.com